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Your clients are wise adequate to learn the main difference and search engines know the primary difference. (Google will go as far as to ban your internet site for key word stuffing.)
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I did this as the more precise a Query (lookup) over a online search engine the greater possible you can at the best, although not generally. As for Alt-tags, These are only the description of an image or movie. Commonly limited and to The purpose that can help sight-impaired people see the net. Google is extremely big on this; never make the mistake of leaving alt tags out.